After twenty years of working in both the advertising and male grooming industries, in early 2014 I decided that I really wanted to strike out on my own. With a passion for creating premium grooming solutions and a real mop of unruly hair, I didn’t think that any of the products currently on the market really catered for me in terms of its performance and fragrance, the overall look and feel, and most of all, the intangible ‘style’. To me something was always missing.

So I decided to “scratch my creative itch” and design and produce my own range of hair styling products. A chance comment by wife that my hair products didn't smell as nice as my aftershave gave me eureka moment to fuse pro salon product performance products with a luxury fragrance.

For design inspiration I surrounded myself with some of my favourite bits-n-pieces: a book on the cover art of Blue Note records, a selection of fragrances, my vintage Gibson ES-125 guitar, a Montecristo cigar and lighter and a classic Paul Smith shirt, and I let the waves of inspiration influence the design of MOJO’s eye-catching retro design.

Months later my mate Martin popped round to see me. So tentatively I showed him my outline thoughts. For the first six or seven designs he wasn’t impressed, that was until I showed the final design for the MOJO Hair* range. “You’ve nailed it – you’ve got your MOJO back” he shouted!

Cigar image courtesy of Stephan Ridgway.