How Did I Get Here?

As the famous words of the Talking Heads song go... After twenty years of working in both the advertising and health & beauty industries, in early 2014 I decided that I really wanted to strike out and create my own brand. With a real mop of unruly hair,I set out on a mission to create the best hair styling products for men with a range that covered all hair types from long, thick hair (like mine) to, short, curly, frizzy and thin hair.

Get My Mojo Working!

The problem was that I didn’t think that any of the products currently on the market were cutting it, in terms of performance, fragrance, price, packaging and most of all affordable style. I knew as the creator of a challenger brand that we would have to stand out from the crowd and be different from the many corporate "Me Too"brands that fill the shelves -

The Challenge

I wanted a knock out name and style for the brand that instantly made it stand out so, for style & design inspiration I surrounded myself with some of my favourite things: a book on the cover art of Blue Note records, a selection of fragrances, my vintage Gibson ES125 guitar, a Montecristo cigar and a paisley Paul Smith shirt then I put some classic soul and rock tunes on the record player and let the waves of MOJO inspiration flow...

Where are we now?

The stylish retro design of the MOJO Jars 75ml jars cuts a real dash at the point of sale in stores such as Sainsbury's, Coles, and Woolworth's as well as at home in your bathroom or on your office desk.